Evidence musicians

Production, Distribution, Exchange

Production

• Creating the Media 
• Production requires finance 
• Includes pre,post and production 

Exchange

• Examples include iTunes, youtube and Spotify
• The Distributor is paid by the company selling the product
• The media product is exhibited through non-profit means to get audiences to buy their product such as TV and Radio

Distributor

• Record labels are responsible for prints and marketing
• Prints are Physical copies of the media product 
• Marketing creates hype and anticipation for the product
• Distributors are commonly part of the production company
• Long term agreement with the production company 
• The distributor gets hold of the product after completion 
• Some albums have different distributors or methods for different countries 

Exhibition/Exchange 

It was previously known as exhibition but now due to the demand of music on online services such as iTunes albums are now not normally exhibited. Some albums still are in stores like HMV. The online services do not allow you to gain a actual physical copy of an album, this means throughout the buying process you are not exchanging any physical product. 

Production

• - CD Manufacturer
• - Audience Research
• - Producer/Writer
• - Studio
• - Music Video Director

Distribution and Marketing

• Web Distributor
• Music Magazine
• Retailer
• Merchandising
• Distribution Company (Logistics)

Exchange

• Music TV Channel
• Venue
• A&R
• Radio Station
• Artist Website

Online piracy industry response

To battle online piracy the industry has raised prices of merchandise, albums and concert tickets. The industry sees piracy as the most important problem, with the economy being in constant turmoil people have less money in their pockets to spend on luxuries. With prices going up and up people see piracy as their only way to obtain a new album which creates a catch 22. The industry’s main income now is concerts.

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